Valid
AI ad creative and media buying for consumer brands
About
Valid is an AI ad agency for consumer brands that runs creative production and media buying as one AI-driven pipeline: 20+ fully AI-generated ad creatives a month, roughly three days from concept to live. It also builds brand-owned AI influencers posting about 20 times a month, with whitelisting / Spark rights so those posts can run as paid ads, and buys across Meta, TikTok, Google, Snap, and AppLovin with custom dashboards wired into mobile and DTC attribution sources. What sets it apart is a "Chat with your ads" MCP server, letting you query your own campaign data conversationally instead of digging through a dashboard. Vendor-reported results: SettleMate scaled profitable spend 1,156% in eight months, HoneyHomes cut CPA 84%, and Quittr hit 2.2x blended ROAS on paid social — all self-reported and not independently verified.
Key Features
- ✓20+ fully AI-generated ad creatives per month, ~3 days concept to live
- ✓Brand-owned AI influencers posting ~20 times per month
- ✓Whitelisting / Spark rights to run AI-influencer posts as paid ads
- ✓Cross-channel buying across Meta, TikTok, Google, Snap, AppLovin
- ✓Custom campaign dashboards wired to mobile and DTC attribution
- ✓"Chat with your ads" MCP server for conversational campaign queries
Who it's for
- Growth leads at consumer DTC brands who need a steady creative supply
- Mobile-app growth and UA teams buying across Meta / TikTok / AppLovin
- Not for solo developers or small teams wanting self-serve — there is no self-serve product, the entry point is a demo
Pros & cons
Pros
- Creative and media buying come from one party, so creative test results feed straight back into bids and budgets instead of being synced between a creative tool and a buying team
- AI influencers are brand-owned assets that can run as paid ads once licensed, without the scheduling and per-post rights limits of human creators
- An MCP server exposes campaign data to your own AI assistant, whereas most ad tools only offer a fixed dashboard
- Attribution covers both mobile-app and DTC sources, so cross-surface products avoid stitching two reporting stacks
Limitations
- No self-serve signup or trial — a demo booking is the only entry point, so you cannot validate it yourself first
- Pricing is entirely undisclosed and negotiated case by case, making cost hard to estimate on a limited budget
- Delivery still depends on their director / account manager / analyst staffing, so pace is bound by staffing schedules rather than a pure software subscription
- All published results are vendor self-reported, with no third-party review or public customer ratings to cross-check